Ethnographic Report Essay Example for Free

Ethnographic Report Essay In order to make an ethnographic report, I visited a shop of Toys â€Å"R† Us in my native city in California. It was located in a big new shopping center in the main street of the city. It was not a very big toy shop, but there was quite a good variety of different toys, and also there was a small section of the goods for babies Kids â€Å"R† Us. That day it was really very crowded there, because it was Saturday afternoon and many parents could take their children out for shopping. Besides, as this mall was a brand new one in the city, there were dozens and dozens of new interested customers, arriving all the time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     First of all, I paid attention on numerous young couples and teenagers, who came there definitely without intentions to buy something, but rather to do window shopping. This could happen because the shop was, again, a brand-new place. Of course, there were many children there, who came mostly with their mothers or elder siblings. There were a lot of young women in the section of Kids â€Å"R† Us, who were interested in clothes, footwear or toys for little babies. Therefore, I could notice almost total absence of mid-aged men in the shop.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was not easy to estimate correctly, whether those children were mostly boys or girls. Probably, the amount of male and female children in the shop was approximately equal. Boys were very energetic. They enjoyed mostly action toys, plastic guns, remote controlled cars and basketball sets. Some of them insisted on buying different toys from Spiderman and Hulk series, some chose Spiderman comics, and two of little boys became happy owners of Lego sets. Also, miraculous but rather expensive multifunctional Robosapien Robot was an extreme attraction for all the male part of the visitors. Certainly, little girls were very greatly interested in Barbie-dolls and their all possible accessories. Many girls were asking their mums to buy special sets of toy cosmetics and little dresses for their Barbie dolls. Some girls decided to buy new back-bags, stationary or other accessories for school, and one girl asked her mother to buy a big set for arts and crafts. Some little girls preferred to buy little plastic toys, like My Little Pony with a long tail and mane to be brushed by a little brush, included to the set. Extreme crowd of children of both genders could be observed in the section of stuffed animals, where lots of beautiful dogs, cats, horses, tigers or teddy bears, small and big in size, were waiting for their owners. There were many adults in this section also. Three-four of young men bought some cute teddy bears for their girl-friends, and one couple bought a huge stuffed dog. Teenagers and young people were more concentrated on electronic games, PC games, table games, and especially puzzles: I guess, more than a dozen of different puzzles was bought that day. Also, any little child could receive a huge colored balloon from the consultants of the shop in the exit: that used to make many little customers of Toys â€Å"R† US go almost ecstatic.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During my visit I could observe overwhelming majority of White Americans among the customers of the shop, but there was a family of Blacks: parents and their two little daughters, who were not in hurry and slowly walked, watching around with great interest. Black girls were very silent; they enjoyed plastic sets for playing on the sand, and then they chose a little doll of black color, which late on was bought by their parents for their pleasure. Besides, there were some children of Latin origin, who seemed to be there without parents, so they were extremely noisy and active. They were running around and trying many different toys without special preferences: balls, guns, cars, etc. But in the end they did not buy anything proper, but some sets of plastic water guns and a cheap rubber ball. Generally, I would classify social status of all the visitors like low and mid class. I think, about 70% of all the buys were made by adults, mostly mothers or elder brothers, but there were children, who had some own money and could get something they want for themselves. But, certainly, serious expensive toys could be bought only by adults. To my mind, the most popular toys are action figures and accessories for Barbie. Visiting a toy shop is always pleasure for anybody. Shops of Toys â€Å"R† Us are really very beautiful, very optimistic places, where everybody seems to become very happy and joyful. It is so great to have such wonderful places all around the country, where every day thousands of smiles and good emotions are brought to so many people! Bibliography:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Toys â€Å"R† Us. Wikipedia. The Free Encyclopedia Online. 4 Oct. 2005. 6 Oct. 2005 http://en.wikipedia.org/wiki/Toys_R_Us.

A Hero :: essays research papers

A hero is often a man that is usually of divine ancestry. A hero or heroine can be found in many different forms. There are certain characteristics that make up a hero or a heroine. Some of those characteristics are someone who is endowed with great courage, loyalty, obedience, cleverness, strength and someone who is noted for special achievement in a particular field. Depending on the book or the character a hero or heroine could show one heroic characteristics or more and still considered to be a hero.   Ã‚  Ã‚  Ã‚  Ã‚  The hero, Beowulf, is a seemingly invincible person with all the extraordinary traits required of a hero. He is able to use his super-human physical strength and courage to put his people before himself. He encounters hideous monsters and the most ferocious of beasts but he never fears the threat of death. His leadership skills are superb and he is even able to boast about all his achievements. Beowulf is the ultimate epic hero who risks his life countless times for immortal glory and for the good of others.   Ã‚  Ã‚  Ã‚  Ã‚  Beowulf is a hero in the eyes of his fellow men through his amazing physical strength. He fought in numerous battles and returned victorious from all but his last. In his argument with Unferth, Beowulf explains the reason he lost a simple swimming match with his youthful opponent Brecca. Not only had Beowulf been swimming for seven nights, he had also stopped to kill nine sea creatures in the depths of the ocean. Beowulf is also strong enough to kill the monster Grendel, who has been terrorizing the Danes for twelve years, with his bare hands by ripping off his arm. When Beowulf is fighting Grendel's mother, who is seeking revenge on her son's death, he is able to slay her by slashing the monster's neck with a Giant's sword that can only be lifted by a person as strong as Beowulf. When he chops off her head, he carries it from the ocean with ease, but it takes four men to lift and carry it back to Herot mead-hall. This strength is a key trait of Beowulf's heroism.   Ã‚  Ã‚  Ã‚  Ã‚  Another heroic trait of Beowulf is his ability to put his peoples welfare before his own. Beowulf's uncle is king of the Geats so he is sent as an emissary to help rid the Danes of the evil Grendel. Beowulf risks his own life for the Danes, asking help from no one. A Hero :: essays research papers A hero is often a man that is usually of divine ancestry. A hero or heroine can be found in many different forms. There are certain characteristics that make up a hero or a heroine. Some of those characteristics are someone who is endowed with great courage, loyalty, obedience, cleverness, strength and someone who is noted for special achievement in a particular field. Depending on the book or the character a hero or heroine could show one heroic characteristics or more and still considered to be a hero.   Ã‚  Ã‚  Ã‚  Ã‚  The hero, Beowulf, is a seemingly invincible person with all the extraordinary traits required of a hero. He is able to use his super-human physical strength and courage to put his people before himself. He encounters hideous monsters and the most ferocious of beasts but he never fears the threat of death. His leadership skills are superb and he is even able to boast about all his achievements. Beowulf is the ultimate epic hero who risks his life countless times for immortal glory and for the good of others.   Ã‚  Ã‚  Ã‚  Ã‚  Beowulf is a hero in the eyes of his fellow men through his amazing physical strength. He fought in numerous battles and returned victorious from all but his last. In his argument with Unferth, Beowulf explains the reason he lost a simple swimming match with his youthful opponent Brecca. Not only had Beowulf been swimming for seven nights, he had also stopped to kill nine sea creatures in the depths of the ocean. Beowulf is also strong enough to kill the monster Grendel, who has been terrorizing the Danes for twelve years, with his bare hands by ripping off his arm. When Beowulf is fighting Grendel's mother, who is seeking revenge on her son's death, he is able to slay her by slashing the monster's neck with a Giant's sword that can only be lifted by a person as strong as Beowulf. When he chops off her head, he carries it from the ocean with ease, but it takes four men to lift and carry it back to Herot mead-hall. This strength is a key trait of Beowulf's heroism.   Ã‚  Ã‚  Ã‚  Ã‚  Another heroic trait of Beowulf is his ability to put his peoples welfare before his own. Beowulf's uncle is king of the Geats so he is sent as an emissary to help rid the Danes of the evil Grendel. Beowulf risks his own life for the Danes, asking help from no one.

Effective Communication Paper Essay

One way to share information and ideas is by working in teams. â€Å"A team is a small group of people with complementary skills, who work together to achieve a shared purpose and who hold themselves mutually accountable for its accomplishment† (Lombardi & Schermerhorn, 2007, p. 76). â€Å"Teamwork is essential in the provision of healthcare. The division of labor among medical, nursing and allied health practitioners means that no single professional can deliver a complete episode of healthcare† (Leggat, 2007, p. ). Through teamwork, people work together to accomplish the goals set forth by members of the team or organization. Teamwork requires leadership, commitment, and understanding. Through these aspects, team members can learn how to operate together, achieve high levels of task performance, and membership satisfaction. When team members work together they can pull their resources together and come up with the best outcome possible for any problem they may have or goal they want to achieve. Working in teams also has a huge impact on individuals’ needs, attitudes, and performance. Teams can be good for members and the organization and provide benefits, such as â€Å"increasing resources for problem-solving, fostering creativity and innovation, improving the quality of decision making, enhancing members’ commitments to tasks, raising motivation through collective action, helping control and discipline members, and satisfying individual needs as organizations grow in size† (Lombardi & Schermerhorn, 2007, p. 6) They may feel that their ideas are the best because of more training or experience. Others may just feel like being on a team is not a good for them because they can work better alone.   In a healthcare environment teamwork can be applied to benefit the organization and patients. Managers are responsible for choosing individuals they see best fit for working together to achieve the maximum goals for the organization. In a healthcare setting individuals specialize in many areas. When patients have multiple illnesses or injuries, nurses, doctors, and specialists can work together, pull resources from all areas, and share their knowledge to achieve the best results for treatment plans so the patient always receives the best care possible. One downfall would be putting a couple of specialists in the same field together and them not agreeing on the same treatment. This could delay treatment for the patient while the team is trying to decide on what to do for the patient Technology can have a great impact on the success of teamwork. While the team members are sharing their knowledge of the issues at hand, the Internet is readily available as a resource tool. If any questions arise about success rates, techniques, treatments plans or options, or side effects, the team members can research the information to make the final decision. They may also look at the history of the patient through electronic medical records to see if any previous issues would be the cause of new symptoms, the patient has any medical allergies, or to see if any treatment plans did not work for the patient in the past if the issue is a recurring one.

Customer Service And Building Loyalty Essay - 1562 Words

You can prevent the loss of precious, non-refundable minutes of your life spent on paperwork or problem solving for customers by preparing ahead of time. Keep your customers happy, prevent dissatisfaction: start by investing in your employees training opportunities to respond to incidents before they occur. You can overcome unavoidable service breakdowns via a process known as service recovery. Through service expert Solomon’s (2014) method we can utilize the acronym A.R.F.D.: Apologize, Review the complaint, Fix the problem (also Follow-up), and Document. Additionally, good customer service and building loyalty consist of being sharp, knowing what you are talking about, and giving the customer what they want. Customers will leave for competitors when their needs or expectations cannot be met from your business. The outcome of maintaining customer loyalty is having consistency, and that by building good relationships with consumers will continue to provide future profit and support your business. Keywords: service recovery, service breakdown, building loyalty, prevent dissatisfaction Best Service Recovery and Loyalty Building Practices In Customer Service Customers can sometimes become displeased with a company due to unforeseeable, potential confrontations between the business and client. In other words, a service breakdown occurs, combated by a process known as service recovery. It is possible to recover even the angriest customer if the proper steps are taken;Show MoreRelatedWhy Customer Loyalty Should Influence Marketing Strategy1375 Words   |  6 PagesThe concept of Customer Loyalty can be seen in the work of Deming in his TQM model but the modern more detailed definition was derived from the work of Storbacka, Strandvik, and Gronroos (1994) in the area of service quality models. Relationship marketing places great emphasis on customer lifetime value. The conventional wisdom suggest that loyal customers are the most profitable but recent work by Heiner Evanschitsky and John Glanfield, both now at Aston Business School suggests that this may notRead MoreThe Success Of Tesco And The Uk Supermarket Industry1143 Words   |  5 PagesKapferer (2004) stated that the majority of brand loyalty schemes in the UK supermarket industry are competitive in nature. This segment is highly competitive, as it is based upon capturing market share in the best possible manner to enhance the brand appeal and acceptance in the long run. Tesco is one of the largest supermarket chains in the UK, with a huge brand presence. It has introduced loyalty schemes that have been successful in attracting customers, along with enhancing the brand’s appeal andRead MoreSample Persuasive Message1116 Words   |  5 Pagese-tailing ( Searchcio.com, 2011 ). It is the new wave of the world today. As technology steers our habits toward electronic commerce, it affects different behavioral aspects for both e-tailers and their customers. E-commerce, short for electronic commerce, is the buying and selling of goods and services on the internet ( Searchcio.com, 2011 ). It is important to identify and understand some behaviors inherent to e-tailing so that we can learn how to properly respond to a virtual audience. Develop sampleRead MoreEssay on Customer Service660 Words   |  3 PagesDiversity, Customer Behavior, Customer Loyalty, and Exceptional Service: I have learned that customer comments, good or bad should always be taken into consideration, addressed and handled appropriately. Comments can provide insight to the thought process of the customer and it could help improve not only the customer service department but the product as well. The success of a company relies on the customer. 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Book Report On Books Of Law - 1688 Words

Books of Law The Book of Genesis tells a story of God’s work. God’s creativity shines through when space, matter, time, and energy are examined. In this book, God shows us the relationship He is making with his people and all that He has created. We see all that God has accomplished and what He has in mind for us when it comes to obeying Him. This Book opens my understanding into the major themes of the rest of the Bible by breaking ground into the important questions needing to be answered by discussing religious and chronological revelations. In Genesis we learn about the Trinity, nature of man, why there is sin, and why Jesus chose to die for us. All of these events are very important to the rest of the Bible’s chronicle and why we†¦show more content†¦I John 5:7-8 says, â€Å"For there are three that bear record in heaven, the Father, the Word, and the Holy Spirit: and these three are one. And there are three that bear witness in earth, the spirit, and the water , and the blood: and these three agree in one.† These three are all God and allow God to future His reach out on to His people. Romans 8:16-17 states, â€Å"The spirit itself bears witness with our spirit, that we are the children of God. And if children, then heirs; heirs of God, and joint-heirs with Christ; if so be that we suffer with Him, that we may be also glorified together.† The Holy Spirit being placed within our souls allows us to carry God in our hearts everyday with the comfort of knowing that He is always with us. God sending Jesus to be born in flesh allowed the people to see Him with their own eyes and see the power He contained. Christ had completely emptied Himself of the power of the Godhead, taking on the form of physical flesh as a servant. Christ was made of flesh, and there is nothing good about flesh (The Trinity). We can see how important it was for the Trinity to be established in the Old Testament because in the New Testament it was used in the Baptism of many. Matthew 28:19 says, Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit. We know now

Santa Bibli The Bible Through Hispanic Eyes, Justo L....

In Santa Biblia: The Bible Through Hispanic Eyes, Justo L. Gonzà ¡lez invites the reader to read the Bible in fresh ways, and gain insight from the perspective of â€Å"those who claim their Hispanic identity as part of their hermeneutical baggage, and who also read the Scripture within the context of a commitment to the Latino struggle to become all that God wants us and all of the world to be—in other words, the struggle for salvation/liberation.† (Gonzà ¡lez 1996, 28-29) Published hot on the heels of the quincentennial of Columbus’ voyage to the new world, and abreast of discussions taking place in the larger Hispanic community, Gonzà ¡lez’s book is both timely and well researched. His central aim is not just to provide one example of a legitimate, contextual (Hispanic) perspective. He also is eager to show that embracing different theological perspectives from around the globe is a necessary and unavoidable aspect of the church’s catholicity. Gonzà ¡lez makes his case in the introduction. The introduction deals with the ideas of authority and perspective, and how they function properly in the process of Biblical interpretation. A key idea is that reading is a dialogue between the text and the reader. Both sides have a role to play. If we acknowledge this, then we must also acknowledge that the perspective of the reader has some significance in how the Bible is interpreted and exercises authority. This dialogical reading transcends the categories of ‘objective’ and ‘subjective’, and

Marketing Executive Skills Free Essays

Axiom steel (PVT) Ltd is a privately owned steel re-rolling firm which consists of three units and is located within the industrial zone at the outskirts of the city. Two of the firm’s units are automatic which produce wire rods whose end users are the wire electrode manufacturers. The third is a manually operated unit producing reinforced steel, the end use of which is for construction purposes. We will write a custom essay sample on Marketing Executive Skills or any similar topic only for you Order Now The Chief Executive Officer, who is also the owner of the firm, sits at the firm’s head office which is located 25 kilometers away from the production units in the heart of the city. Axiom Steel is currently facing all time huge losses, which the CEO thinks is due to the firm’s production planning deficiency, under /restricted use of the firm’s capacity and ability poor marketing strategies.   The CEO thinks he needs a good marketing individual who can market his products and can bring business to the company and only then can the company survive, other wise the firm is heading for a shut out which can result in not only a dented reputation for the owner business loss but also several individuals who are related to the firm, losing their jobs. After through screening and interviews,   the firm hires a new individual at the post of assistant manager marketing whose main goal is to identify the loop holes in the company’s marketing and planning infrastructure and boost sales by formulating proper strategies thus helping Axiom Steel mills, which now poses to be a sinking ship. The newly appointed Assistant Manager visits the various departments of the firm which includes all three units, their production technicians, marketing representatives, quality control and the firm’s ware house. A thorough marketing strategy discussion with the individuals and after discussing results in following points being put forward for analyses:- There is no proper marketing department of the firm, the individuals that are so-called marketing people are actually being used for follow up of the orders, which are netted by the company’s CEO and then transferred to the production floor. These individuals are being paid at price which is far below the prevailing market prices for individuals working under such capacities and are working for the firm since a very very long time. A through interview also reveals that most of the marketing individuals do not posses a recognized degree in Marketing and are working on bases of sheer experience. The production planning is being done in the head office without consulting the production capabilities with the production technicians. The production planning is carried out by the CEO himself with the team he calls his â€Å"marketing team†. Since the CEO seldom visits the production mills and depends purely on the information presented to him by the â€Å"marketing team†; he is un-aware of the ground realities; often, orders are being shipped out late, which are resulting in customer losing faith and looking for other vendor options. There is a communication gap between the head office and the Mill’s Production Management resulting in delay in production planning and preparation of the orders at mill’s end. This gap is also due to the fact that the CEO held the powers to make decisions and enforce to his management. The CEO belongs to an older generation which is reluctant to learn new methods of communications such as the internet (Although the facility is available for use). The fastest method of communication for the CEO is the communication via Fax and Telex. Sales of wire rods are restricted to wire and electrode manufacturers only and thus sometimes, there came a time when the units often faced shut downs due to lack of orders! The two Automatic units which are producing wire rods are also capable of producing reinforced steel for construction but this capability is not being utilized and the units are restricted to production of Wire rods only. This is also a reason for late shipments as bottle necks are being produced and the load is not shifted from one production unit to another which is capable but not being utilized of producing the same product. The CEO is therefore correct in pointing out this issue as one of the reasons for current losses. After looking at above problems, following strategies are being proposed: The company should adopt a proper marketing strategy for its firm. This includes injecting fresh blood in the marketing team, those individuals who are capable of taking the company beyond a certain level. This means certain over hauling of the marketing machinery. The CEO must realize that if he wants the business turn over to increase; he must then look after and take care of his people well†¦ In fact a policy of profit sharing should be introduced where the marketing individuals are given a certain %age of commission over their efforts to bring new business to the firm. If not, then the rate of payment must be increased for the individuals who have lost motivation in working for the company because of the poor compensation for their work. There should be a separate production planning department whose specialization should be the planning of order executions at mills. These individuals will provide the correct idea to the marketing individuals and the CEO regarding the timeline of orders from raw material stage to the shipment Ex-Factory. Each marketing individual should be provided with at-least a desktop computer work station with internet facility and designated individual email IDs which they lack today. This will help the marketing individuals to concentrate on marketing and transfer order execution information from their firm to the customer. Internet excess will also help the marketing people to search for new potential markets and fetching customers, also not to forget faster communication The CEO must realize that if he wants the business to grow, then he must delegate authorities to the individuals working under him as with the increase of business, a phase will come where he cannot handle things on his own. The CEO must introduce a layer of Management which includes Top Management consisting of himself and his reporting General Managers, Middle Management of Managers and Assistant Managers reporting to the GM and the work staff that will be reporting to the Middle Management. This delegation of authorities and creation of Management chain will not only help in quicker decision making but also in fluent transfer of orders from top level to down. These are the points which are basics for an improvement in the marketing structure and in the communication and centralized decision making problem which the marketing department is facing within the firm. These together with a few production related issues highlighted above, if addressed will result in better performance. If successful, more recommendations for improvement will be forwarded for perusal.          How to cite Marketing Executive Skills, Essay examples